Pablo Fierro is a globally celebrated DJ, producer, and musical visionary, redefining the sound of house music with his electrifying fusion of Afro-Latin rhythms, jazz influences, and deep, soul-stirring beats. Hailing from the Canary Islands, he founded Vida Records in 2006, a label that has since become a powerhouse of innovation in the electronic music scene.
With an unstoppable creative force, Fierro has collaborated with industry legends like Black Coffee, Osunlade, and Louie Vega, producing chart-topping anthems that dominate dance floors worldwide. His signature sound—hypnotic, melodic, and irresistibly rhythmic—has made him one of the most sought-after artists in the global house movement.
In 2019, he launched WE’RE HERE, more than just a label—it’s a worldwide movement. Dedicated to pushing musical boundaries and curating unforgettable experiences, WE’RE HERE has taken over the most iconic venues and festivals, setting dance floors ablaze with anthems of unity, passion, and raw energy.